Zoran Licenses And Deploys CEVA-TeakLite DSP Core To Power DVD Chipset Solution

SAN JOSE, Calif. - October 27, 2004 - CEVA, Inc., (NASDAQ: CEVA;
LSE: CVA), the leading licensor of Digital Signal Processor (DSP) cores
and communications solutions to the semiconductor industry, today
announced that Zoran Corporation has licensed and deployed CEVA's TeakLite
DSP Core for use in it's DVD Chips. These chips are shipping to leading
consumer electronics manufacturers primarily for the North American and
Asian markets.

Zoran leveraged the superior processing performance of the
CEVA-TeakLite DSP to function as the servo controller in their DVD product
line. The CEVA-TeakLite controls the disk axis and provides a superior
control platform that is a necessity at ultra high speed disk rotation.
This exceptional performance leads to faster, smoother axis operation and
accurate head positioning, providing Zoran's customers with highly
reliable DVD chips.

In addition, with CEVA-TeakLite's small die size (0.4mm2 at 0.13um
Generic Process) and superior code and data compactness (all data and
program 16 bits, meaning less memory needed), the silicon area required
for the servo controller is dramatically reduced, leading to a significant
reduction in cost per chip, crucial in the highly-competitive,
price-sensitive DVD chip market.

"The DVD market is one of the most competitive and price sensitive in
the consumer multimedia industry", said Ram Ofir, Vice President of
Engineering of Zoran. "The ease-of-integration of the CEVA-TeakLite DSP
facilitated our rapid development of a low-cost, high-performance DVD
solution that has proven a great success with our customers. We look
forward to working with CEVA into the future as the Digital Video market
grows and matures".

"We are very pleased to announce this licensing agreement with Zoran,
one of the leading providers of digital chips for consumer multimedia",
said Chet Silvestri, President and CEO of CEVA. "The application range and
flexibility of our industry-leading DSP cores is further demonstrated
through Zoran's choice of CEVA-TeakLite for their leading DVD solutions.
This new licensing agreement underlines our number one position as the
leading licensor of open, industry-standard DSP cores ".

About CEVA-TeakLite

CEVA-TeakLite DSP is a 16-bit fixed-point general-purpose licensable
DSP core designed for low power and high-performance applications such as
cellular handsets, DVD players, MP3 players, disk drive controllers,
cordless phones, VoIP terminals and various embedded control applications.
CEVA-TeakLite DSP, a fully synthesizable soft core, is process independent
and easily portable to any ASIC library. CEVA offers an unrivalled
portfolio of DSP cores beginning with single-MAC (CEVA-TeakLite DSP)
architecture to Dual-MAC (CEVA-Teak), Dual-MAC with Instruction Level
Parallelism (CEVA-Palm DSP) and the scalable, multiple MAC and extendible
architecture of CEVA-X, the latest generation DSP architecture from CEVA.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit www.ceva-dsp.com.

A PDF copy of this press release is also available here