San Jose, Calif., Dublin, Ireland and Rolling Meadows, Ill. -
December 5, 2000 - Parthus Technologies PLC (Nasdaq: PRTH, LSE: PRH),
a leading developer of semiconductor intellectual property for the mobile
Internet market, today announced that PrairieComm Inc., a leading supplier
of integrated baseband processors, chipsets and software to wireless
handset manufacturers worldwide, has signed a licensing and royalty
agreement for the Parthus BlueStream™ platform.
The addition of PrairieComm positions Parthus as the mobile Internet
industry's most widely licensed Bluetooth provider with four of the
top 10 wireless semiconductor companies deploying Parthus BlueStream
technology. According to Dataquest, 70 percent of the wireless market is
controlled by the top 10 semiconductor companies.
Under the terms of the agreement, PrairieComm will integrate Parthus'
BlueStream platform as a core technology in its chipsets for second- and
third-generation - "3G" - wireless communications. By leveraging Parthus'
'zero chip' strategy, whereby Bluetooth functionality is integrated
into the existing chipsets of mobile devices, PrairieComm can deliver
Bluetooth functionality with minimal increase in silicon cost and
power consumption, while ensuring superior performance at a substantially
reduced price across all major wireless standards, including UMTS,
cdma2000 1X, GPRS and EDGE.
"PrairieComm is very excited to be working with Parthus to develop a
Bluetooth solution for our handset and wireless device customers.
The BlueStream platform will help us meet our customers' needs more
quickly and address the market's broader demand for Bluetooth
enabled mobile communication devices," said John Diehl, president and CEO
of PrairieComm. "Our partnership with Parthus was an obvious choice
because of their recognized Bluetooth leadership and their ability
to deploy technology quickly and cost-effectively."
"One of the most significant challenges to Bluetooth deployment
is cost," said Randy Giusto, vice president of mobile and desktop research
at IDC. "It's a huge issue especially in smaller devices such as cell
phones and PDAs. Their total materials cost is typically under $300, which
means that a $20 technology addition can add as much as $50-$75 to the
existing device cost, limiting the market potential for that device. A
zero chip solution has enormous potential to bring down the incremental
price of Bluetooth to an acceptable level which should speed its
The Parthus BlueStream platform is one of the industry's most
comprehensive offerings containing all the necessary technology for
semiconductor companies to rapidly integrate Bluetooth into their
product offerings. The solution encompasses a comprehensive radio offering
(including CMOS RF; digital baseband offered both in baseband IP and full
system-on-a-chip) and complete software stacks for baseband and host
"We are extremely pleased to have been chosen by PrairieComm, a leading
innovator in wireless chipset deployment, to license our BlueStream
technology," said Brian Long, chief executive officer of Parthus. "We
believe Bluetooth has the potential to revolutionize mobile
communication and connectivity. The agreement with PrairieComm, in
addition to our other licensees in the wireless semiconductor industry,
positions Parthus as one of the most successful Bluetooth wireless
technology providers in the market today."
Bluetooth wireless technology represents a significant advance
in wireless connectivity, allowing for a variety of devices - PCs and
printers, cell phones and vending machines, and CD players and headphones,
for example - to be linked via short-range radio signals without the need
for cumbersome cables. Ericsson, IBM, Intel, Nokia and Toshiba formed the
Bluetooth Special Interest Group (SIG), the specification's guiding
body, in 1994. The SIG now claims over 2,000 members, including most major
technology and telecommunications companies worldwide. Industry research
firms forecast that Bluetooth wireless technology will be used in
100 million mobile phones and other communication devices by 2002.
About PrairieComm, Inc.
PrairieComm, Incorporated, based in Rolling Meadows, Illinois, is at
the heart of wireless personal communications. PrairieComm develops
chipsets, embedded software and licensed intellectual property for CDMA,
TDMA, GSM, UMTS and 3G wireless technologies that give its
customer-partners "The Power To Compete" in the worldwide digital cellular
marketplace. For more information about PrairieComm and its solutions,
please visit the company's Web site at http://www.prairiecomm.com/
About ParthusCeva, Inc.
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This press release may contain "forward looking
statements" within The meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. Any "forward looking statements" in this press release are
subject to certain risks and uncertainties that could cause actual results
to differ materially from those stated. Any statements that are not
statements of historical fact (including without limitation statements to
the effect that the Company or its management "believes," "expects,"
"anticipates," "plans" and similar expressions) should be considered
forward-looking statements. Important factors that could cause actual
results to differ from those indicated by such forward-looking statements
include uncertainties relating to the acceptance of semiconductor
intellectual property offerings, expansion of our business, quarterly
variations in results, and other uncertainties that are discussed in the
"Risk Factors" section of our final prospectus dated May 19, 2000, which
is on file with the SEC and of our listing particulars dated May 19, 2000,
filed with the London Stock Exchange and the Registrar of Companies in
England and Wales and the Registrar of Companies in the Republic of