San Jose, CA - November 24, 2003 - ParthusCeva, Inc., (NASDAQ:
PCVA, LSE: PCV), the leading licensor of Digital Signal Processor (DSP)
cores and platform-level IP to the semiconductor industry, announced today
that the company will change its name to CEVA, Inc. The change is part of
the company's recently announced strategy to focus on DSP cores and
integrated application technologies, where it has the greatest market
strength and opportunity. The name change will coincide with the launch of
the company's pioneering new DSP architecture, to be called CEVA-X, and is
expected to become effective on or about December 8, 2003.

"Combined with our business rationalization and new product programs,
our branding change to CEVA will squarely focus the company on DSP, one of
the most active and fastest growing markets in the semiconductor
industry," said Chet Silvestri, CEO of ParthusCeva. "With our enhanced
strategic focus, effective branding and a range of DSP-centric new
technologies, which we will launch in the coming quarters, we expect to
further consolidate our position as the leading licensor of DSP to the
industry."

In conjunction with the change of corporate name, the ticker symbol for
the company's common stock will change to "CEVA" on The NASDAQ National
Market and "CVA" on the London Stock Exchange. The new ticker symbols are
expected to become effective on or about December 8. The new CUSIP number
for our common stock will be 157210 10 5; the new ISIN will be
US1572101053; and the company's new website address will be
ceva-dsp.com. Holders of stock certificates bearing the name
"ParthusCeva, Inc." may continue to hold them and will not be required to
exchange them for new stock certificates or take any other action.

CEVA offers a unique portfolio of IP in three integrated DSP-related
technology areas, supported by Ceva's Xpert-Integration division:

1) CEVA DSP cores, the number-one licensed DSP architecture to the
semiconductor industry, which will now include the new CEVA-X DSP
architecture.

2) CEVA-Xpert Open Framework, a complete environment enabling
licensees to rapidly and cost-effectively integrate application and
communication IP with CEVA DSPs in a standard, reusable framework;

3) CEVA-Xpert Applications, a portfolio of complete, verified
hardware and software system applications in areas such as multimedia
(audio, video), GPS, VoIP, Bluetooth, and high-speed serial
communications - powered by CEVA DSPs; and

4) Xpert-Integration, used in combination with CEVA's IP portfolio to
deliver complete, end-to-end SoC solutions based upon industry-leading,
open-standard DSP technology.

CEVA's technology has been licensed to over 100 leading semiconductor
and electronic equipment companies worldwide, powering an estimated 60
million chips to be shipped this year alone in products serving the
wireless, digital multimedia, automotive and networking end markets.
CEVA's enhanced strategic focus and new branding are designed to leverage
the company's leadership, broad customer base and growth opportunities in
the expanding licensable DSP market.

Details of the company's innovative new CEVA-X architecture and the
first CEVA-X deployment are expected to be announced in early
December.

About ParthusCeva, Inc.

Further information about ParthusCeva

A PDF copy of this press release is also available here

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