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Parthus unveils range of Bluetooth™ demonstrations including Industry's first Bluetooth enabled MP3 solution for peer-to-peer file sharing

San Jose, California. - December 5, 2000 - Parthus Technologies
PLC (Nasdaq: PRTH; LSE: PRH), a leading supplier of semiconductor platform
level Intellectual Property for the mobile Internet market, today
announced at the Bluetooth Developers' Conference that it is
converging a variety of Parthus platforms to enable exciting new
Bluetooth applications.

"The mobile Internet will be driven by several converging technologies,
including Bluetooth, GPS and digital audio, and key factors such as
low cost, low power consumption, and small form-factor," said Allen Nogee,
senior analyst at Cahners In-Stat Group. "By combining platforms on a
single chip or sometimes even zero chip solution, Parthus is driving the
mass adoption of mobile Internet devices by allowing them to be made small
and affordable."

Demonstrations showcased by Parthus at the conference include:

Bluetooth enabled MP3 Player

Parthus is demonstrating the industry's first Bluetooth enabled
MP3 solution that enables wireless peer-to-peer or peer-to-multi-peer
sharing of music and sound files. The combination of Bluetooth
(Parthus BlueStream™) and digital audio (Parthus MediaStream™) opens up a
new era in peer-to-peer music file sharing by allowing songs to be shared
in the college campus or the schoolyard. Combined with Bluetooth
enabled PCs, users can also wirelessly load music onto their MP3 enabled
mobile phones or portable players. This technology also enables busy
executives to download meeting notes or dictation between two wireless
devices in the office, or allows friends to share audio books at home.

Bluetooth and GPS Combined Chipsets

Also showcased at the event is a Bluetooth enabled Global
Positioning System (GPS) demonstration that converges two critical
platforms for mobile Internet devices, BlueStream and NavStream™. Among
the innovative applications enabled by converging these two platforms are
road tolling for fleet and automotive use, as well as GPS and
Bluetooth enabled mobile phones in compliance with the Federal
Communications Commission's e911 Directive. Combining these platforms
dramatically reduces cost and power consumption requirements associated
with implementing Bluetooth and GPS within mobile devices, and
opens up a wealth of new application possibilities to users and network
providers.

Interoperable Bluetooth Piconets

At the show, Parthus will be demonstrating piconets comprising
interoperable BT nodes (enabled devices communicating in a wireless
network). This demonstrates not only a working piconet with Parthus IP,
but also industry interoperability as it combines Parthus baseband IP with
the RF chipsets of Ericsson, Silicon Wave, Nat Semi and Alps. In addition
to this multiple RF compatibility, the BlueStream baseband interface can
communicate with many RF parts including BlueRF and other proprietary
customer interfaces that have not yet been released.

Visitors to the Parthus mobile Internet showcase can also see a
Bluetooth enabled vending machines that allows drinks to be bought
with any Bluetooth wireless device, including mobile phones.
Utilizing Bluetooth for payment applications has the capacity to
greatly speed the mass adoption of cashless transactions at unmanned
locations, such as parking meters, vending machines and ticket
machines.

At the core of all these exciting demonstrations is Parthus' unrivalled
range of mobile Internet platforms - Parthus BlueStream, NavStream for GPS
and MediaStream for Internet audio (MP3). The Parthus convergence strategy
enables semiconductor companies and OEMs to deploy multiple platforms,
such as Bluetooth and GPS, into existing chipsets in a mobile
device. This convergence delivers the critical design objectives
underpinning next generation mobile devices - reduced cost, lower power
consumption and compact form factor - all key to the success of the mobile
Internet.

"Bluetooth is revolutionizing how people and, more importantly,
electronic devices communicate," said Gerry Maguire, vice president of
Parthus' Wireless Business Unit. "Our BlueStream platform has gained
significant traction in the marketplace having been chosen by four of the
top ten semiconductor companies. By demonstrating a technology strategy
that converges all our mobile Internet platforms, Parthus is able to
deliver superior solutions in a rapid timeframe."

About Parthus Mobile Internet Platforms

  • BlueStream is one of the industry's most comprehensive and advanced
    Bluetooth offerings containing all the required technology that
    allows Parthus' customers to rapidly deploy Bluetooth
    connectivity into their product offerings.

  • NavStream is a complete GPS platform encompassing radio, baseband
    and software stacks targeted at mobile phone and automotive markets.
    NavStream is one of the world's first platforms to deliver sub
    five-meter location accuracy to mobile devices enabling location-based
    m-Commerce services to be provided by network operators.

  • MediaStream is a complete Internet audio platform encompassing
    Parthus 24 bit DSP, essential analog components and complete suite of
    audio software. MediaStream is targeted at a broad range of end
    applications including, mobile phones, automotive, portable (MP3
    players) and home entertainment.

About ParthusCeva, Inc.

For further information About ParthusCeva,
Inc.
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A PDF copy of this press release is also available
here
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