Dublin, Ireland - March 1, 2001 - Parthus Technologies, a
leading developer of semiconductor intellectual property for the mobile
Internet market, today announces the following executive appointments to
enhance and strengthen the management team and to significantly increase
the focus on important strategic activities including M&A. All
appointments are effective immediately.

Kevin Fielding, a board Director and formerly Chief Operating Officer,
is appointed President, responsible for the financial and operating
objectives for the company.

Eoin Gilley, who joins Parthus from Artesyn (Nasdaq: ATSN) where he was
Managing Director for their European operations, is appointed Chief
Operating Officer with responsibility for worldwide operations.

Peter McManamon, board Director and formerly Chief Financial Officer,
is appointed Executive Vice President for Corporate Development, reporting
to the CEO.

Elaine Coughlan, formerly Vice President of Finance at Parthus, is
appointed Chief Financial Officer.

Brian Long, Chief Executive Officer, commented:

"In the last 3 years we have grown aggressively in terms of revenues
and global operations. The appointments announced today significantly
enhance the management depth at Parthus and position us for continued
strong growth in 2001 and beyond.

The appointment of Kevin Fielding to President reflects his
outstanding contribution to Parthus' development since he joined us in
1998. Kevin has been responsible for the worldwide operations and has
played a key role in the growth and success of Parthus as a public
company.

I am delighted that Eoin Gilley has joined Parthus as Chief
Operating Officer. Eoin brings over 20 years international experience from
senior executive positions in both the US and Europe with companies such
as Apple Computer and Artesyn Technologies.

Peter McManamon will now focus his expertise on corporate
development, which will significantly strengthen our M&A capability -
an area of key strategic importance to our future growth and development.

Finally the appointment of Elaine Coughlan to Chief Financial
Officer reflects her significant contribution to Parthus' development both
before and since we have become a public company."

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Eoin Gilley has an MBA from Fordham University and a degree
in Engineering. Eoin spent 15 years with Apple Computer and in Apples
European manufacturing facility plant and most recently in Cupertino,
California, as Director of Operations for the Newton Division. From 1995
to early 1998, he held the position of Vice President/General Manager
Europe with Quarterdeck International Ltd. based in Dublin. Eoin joins
Parthus from Artesyn Technologies where he spent three years and held the
position of Managing Director, Europe.

Contacts

Parthus Technologies +353 1 4025700
Financial Dynamics
+44 207 2697110

About ParthusCeva, Inc.

For further information About ParthusCeva,
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A PDF copy of this press release is also available
here.

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This press release may contain "forward looking
statements" within The meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. Any "forward looking statements" in this press release are
subject to certain risks and uncertainties that could cause actual results
to differ materially from those stated. Any statements that are not
statements of historical fact (including without limitation statements to
the effect that the Company or its management "believes," "expects,"
"anticipates," "plans" and similar expressions) should be considered
forward-looking statements. Important factors that could cause actual
results to differ from those indicated by such forward-looking statements
include uncertainties relating to the acceptance of semiconductor
intellectual property offerings, expansion of our business, quarterly
variations in results, and other uncertainties that are discussed in the
"Risk Factors" section of our final prospectus dated May 19, 2000, which
is on file with the SEC and of our listing particulars dated May 19, 2000,
filed with the London Stock Exchange and the Registrar of Companies in
England and Wales and the Registrar of Companies in the Republic of
Ireland.