Nufront Selects CEVA DSP Core for Wireless Baseband Chipsets

MOUNTAIN VIEW, Calif., Aug. 30, 2011 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA); (LSE: CVA), the leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced that Nufront, a leading Chinese hi-tech company has licensed CEVA DSP core technology to power its wireless chipset design for handsets targeting developing markets. By leveraging CEVA's powerful and flexible DSP engine, Nufront can develop an ultra-low power, cost-efficient wireless solution powered by the world's number one DSP architecture for wireless communications.

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"The handset industry worldwide continues to standardize around CEVA's DSP cores for wireless processing, so it was a natural choice for us to license their DSP technology for our wireless chipsets," said Rock Yang, vice president of marketing at Nufront. "In addition, CEVA's partner ecosystem, software development environment and DSP roadmap are unrivalled in the industry, further reinforcing our commitment to work together."

"The relatively untapped high data rate communications markets in developing economies such as China and India present huge opportunities for high volume wireless chipset suppliers," said Eran Briman, vice president of marketing at CEVA. "Emerging players such as Nufront are well positioned to address these markets through their direct relationships with local manufacturers and design houses that develop these wireless feature phones and smartphones. We are pleased to work with Nufront as they look to capitalize on this opportunity and join the ranks of our other key customers."

CEVA's industry-leading DSP cores power many of the world's leading wireless semiconductors, enabling unrivalled power consumption, performance and cost efficiencies in wireless solutions. The Company's wireless customer base includes, Broadcom, Intel, Mindspeed, Samsung, Spreadtrum, ST-Ericsson, VIA Telecom, Xincomm and now Nufront. Including over 15 design wins for LTE, CEVA has more than 35 wireless design wins to date, targeting a wide range of handset, mobile broadband and wireless infrastructure applications. In total, more than 1.5 billion CEVA-powered wireless processors have shipped.

About Nufront

Founded in 2004 by several Chinese oversea returnees from Silicon Valley including chief technical leader Professor Bao, Nufront is a highly innovative startup company which has cultivated and made believable success in a broad range of technologies including wireless communication system, video search system and digital image processing system. Nufront has extensive partnership in China with industry leading companies, first-class Chinese universities and academic institutes. Nufront website is: www.nufront.com

About CEVA, Inc.

CEVA is the world's leading licensor of silicon intellectual property (SIP) DSP cores and platform solutions for the mobile handset, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive technologies for wireless communications, multimedia, HD video and audio, voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2010, CEVA's IP was shipped in over 600 million devices, powering handsets from 7 out of the top 8 handset OEMs, including Nokia, Samsung, LG, Motorola, Sony Ericsson and ZTE. Today, more than one in every three handsets shipped worldwide is powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com. Follow CEVA on twitter at www.twitter.com/cevadsp.

SOURCE CEVA, Inc.