San Jose, CA - May 17, 2004 -CEVA, Inc., (NASDAQ: CEVA; LSE:
CVA), the leading licensor of Digital Signal Processing (DSP) cores and
communications solutions to the semiconductor industry, today introduced
Xpert-GPS, the industry's first DSP-based global positioning system (GPS)
solution, which delivers significant advances in the cost, power
dissipation and location performance to GPS enabled devices such as
wireless phones and telematic devices.
Available immediately for integration into cellular handsets and other
wireless GPS systems, CEVA's Xpert-GPS solution reduces power consumption
and thus increases battery life by up to four times that of existing
solutions. In addition, Xpert-GPS leverages the unique processing features
of CEVA DSPs to reduce overall development and manufacturing costs. The
total solution cost for Xpert-GPS, including the Radio Frequency (RF)
component, is estimated to be less than $3 per unit. Unlike hardware-based
solutions that target single cellular standards, Xpert-GPS further reduces
costs by supporting supports all wireless standards including GSM, CDMA,
W-CDMA, GPRS and UMTS.
Xpert-GPS, the eight generation of GPS technology from CEVA, delivers
instant and exceptionally accurate location information to within 5
meters. CEVA's Xpert-GPS also slashes the "time to first fix" to 2.5
seconds when a system is first powered up, and provides an instantaneous
"location lock" in continuous tracking mode. Instant and accurate
positioning is required for wide-spread adoption of GPS mobile devices and
is fundamental to enabling emerging and important location-based services
"The ability to combine our proven DSP cores with exciting GPS
technology changes the rules for GPS," said Chet Silvestri, president and
CEO of CEVA. "With a rich 20-year heritage of GPS experience, CEVA is
uniquely positioned to deliver powerful solutions that are fast, accurate
"CEVA's Xpert GPS delivers a powerful set of benefits for both
manufacturers and end users," said Will Strauss at market analyst firm,
Forward Concepts. "For the handset manufacturer, it solves the most
critical challenges of cost and power. For the end user, it delivers a
nearly instant and incredibly accurate location fix which is vital for
location based services adoption and usage."
CEVA's Xpert-GPS uses a DSP-centric approach and runs on either a
single-MAC CEVA-TeakLite DSP or a Dual-MAC CEVA-X DSP. This approach meets
and exceeds all service carrier requirements and the FCC E911 cell phone
About CEVA, Inc.
Headquartered in San Jose, Calif., CEVA is the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry. CEVA licenses a family of programmable DSP cores, associated SoC system platforms and a portfolio of application platforms including multimedia, audio, Voice over Packet (VoP), GPS location, Bluetooth, Serial Attached SCSI and Serial ATA (SATA). In 2005 CEVA's IP was shipped in over 115 million devices. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information, visit ceva-dsp.com.
A PDF copy of this press release is also available here