SHANGHAI, China, March 10 /PRNewswire-FirstCall/ -- IIC-China Conference & Exhibition -- CEVA, Inc. (NASDAQ: CEVA); (LSE: CVA), a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced that Xi'an HuaXun Microelectronics Inc. and CEVA have partnered to develop a software-based GPS solution for the CEVA-X family of DSP cores and the MM2000 portable multimedia platform. Targeting cell phones, portable multimedia players and portable navigation devices, this software-based approach to GPS will enable CEVA-X and MM2000 licensees to add GPS capability to their baseband and multimedia SoCs without any hardware modifications or increase in die size.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051010/CEVALOGO)

Traditional GPS solutions require a dedicated GPS processor to perform the intensive GPS computations. In contrast, HuaXun's software-based GPS solution eliminates the need for a separate GPS engine by leveraging the performance of the CEVA-X DSP core already present in the SoC to handle the GPS computations. Inherent benefits of this approach to adding GPS functionality include true product differentiation, lower die size and cost, quicker time-to-market for existing designs and the flexibility to fine tune GPS performance for target applications.

"There is a fast-growing demand for GPS solutions in the Chinese market, particularly for integration into portable navigation devices, mobile handset and portable media player applications. The software GPS approach will allow ultra-low cost integration of high-performance GPS functionality into such devices," said Mr. Peter Zhou, CEO of HuaXun. "We are excited to cooperate with CEVA who has a strong customer base in China's mobile and semiconductor industry, and whose CEVA-X DSP architecture delivers industry leading performance and energy-efficiency."

"The CEVA-X DSP Cores and the MM2000 platform are being adopted by a fast-growing number of IC vendors in Greater China, including leading mobile and multimedia chipset vendors. In collaboration with HuaXun we can now offer these customers the ability to add high-performance GPS functionality to CEVA-X and MM2000 based multimedia and cellular baseband designs without the added expense of hardware modifications," said Eran Briman, vice president, corporate marketing at CEVA. "HuaXun is a leading GPS company in China with a truly competitive GPS baseband and RF solution and we are pleased to partner with them."

CEVA-X is a high performance DSP architecture framework, widely licensed for cellular baseband (3G/3.5G/LTE/WiMAX) and portable multimedia applications. The Very Long Instruction Word -- Single Instruction Multiple Data (VLIW-SIMD) DSP architecture delivers breakthrough performance and low power consumption. The CEVA-X family of DSP cores includes the dual MAC CEVA-X1620 and CEVA-X1622, as well as the quad MAC CEVA-X1641.

CEVA's fully programmable mobile multimedia platform solution, MM2000™ is based on CEVA-X DSP technology and offers fastest time-to-market for developing portable multimedia applications. MM2000 is configurable for a broad range of end markets, from low-cost video only applications through to complete multimedia solutions for high resolution media products. For more information, visit Mobile-Media on CEVA's website at https://www.ceva-ip.com/mobile-media.

About HuaXun

Xi'an HuaXun Microelectronics Inc, located in the Xi'an high-tech zones, was established in June 2004 by several PhD students graduated in the United States, and is focused on designing and industrializing solutions for GPS, Galileo and Beidou Position System. The company has more than 100 employees including 65% of senior engineers, including doctors and masters, and 10% returned from overseas.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores for mobile handsets, consumer electronics and storage applications. CEVA's IP portfolio includes comprehensive solutions for multimedia, audio, voice over packet (VoP), Bluetooth and Serial ATA (SATA), and a wide range of programmable DSP cores and subsystems with different price/performance metrics serving multiple markets. In 2007, CEVA's IP was shipped in over 225 million devices. For more information, visit https://www.ceva-ip.com/

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SOURCE: CEVA, Inc.

CONTACT: Richard Kingston of CEVA, Inc., +1-408-514-2976,
[email protected]; or Mike Sottak of Wired Island, Ltd.,
+1-408-876-4418, [email protected], for CEVA, Inc.

Web site: https://www.ceva-ip.com/