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Paddy McWilliams

Paddy McWilliams is the Director of Product Marketing for CEVA’s Connectivity Business Unit. Paddy brings over 30 years of experience in semiconductor wired and wireless communications, with a current focus on Bluetooth and Wi-Fi.

All blog posts by Paddy McWilliams

Bluetooth Cellular baseband Connectivity Sensor fusion Wi-Fi Wireless
Untethering Smartwatches
Posted On May 16, 2022 Paddy McWilliams

To date, smartwatches have been viewed primarily as accessories to smartphones. Cool, but somewhat redundant when you also must carry …
Connectivity IoT Wi-Fi Wireless
Rising Importance of Location in a Mobile World
Posted On January 19, 2022 Paddy McWilliams

In a mobile world, we’re now realizing that the absolute must-have in most devices is positioning. Some applications are already …
Bluetooth
UWB Spreads Its Wings for Secure Keyless Access
Posted On November 24, 2021 Paddy McWilliams

Ultra-wideband (UWB) was once thought of as a communications technology that never quite made it—until Apple adopted it. UWB is …
Connectivity IoT
Low-Power Snapshot Positioning Expanding Embedded GNSS Markets
Posted On June 15, 2021 Paddy McWilliams

For most of us, positioning means GPS, primarily for navigation in our cars and in our smartphones, where it has …
Connectivity IoT
Satellite NB-IoT: Connectivity Everywhere
Posted On August 7, 2020 Paddy McWilliams

Despite a few high-profile efforts from the hyperscalars, “Internet everywhere” remains a stretch goal. Still, how pressing is an immediate …
IoT
NB-IoT Poised to Take Off, Waiting for a Trigger
Posted On September 9, 2019 Paddy McWilliams

In the fiercely contested LPWA arena, the general view is that it is not a case of ‘winner-takes-all.’ Instead there …
Bluetooth Connectivity Wi-Fi
Open Source RISC-V Architecture is Changing the Game for IoT Processors
Posted On February 26, 2018 Paddy McWilliams

Over the past decade, open source software has been one of the biggest catalysts in the tech world. Today, the …