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Ariel Hershkovitz

Ariel Hershkovitz serves as CEVA’s Senior Manager of Customer Solutions for Software Development Tools. Ariel brings over 14 years of multi-disciplinary experience, spanning software development, verification, integration and deployment of software deliveries, in both technical and managerial roles. He is passionate about user experiences, ease of use and innovative technology. Highly proficient in analyzing complex problems and simplifying them for rapid resolution. Ariel holds a B.Sc. in Computer Science from Ben-Gurion University, and an MBA from Bar-Ilan University.

All blog posts by Ariel Hershkovitz

Deep Learning Imaging & vision Intelligence
Optimizing AI for embedded applications
Posted On February 18, 2021 Ariel Hershkovitz

In my previous blog I talked about how demand for AI-based interfaces has become almost unavoidable—and that adding an AI-based interface …
Deep Learning Intelligence
Mastering embedded AI
Posted On January 22, 2021 Ariel Hershkovitz

The appeal of putting AI in embedded applications is obvious, for example using face-id to authorize access to machine controls …
Development tools DSP cores
Tool support in optimizing your DSP application
Posted On September 24, 2019 Ariel Hershkovitz

I wrote earlier about steps you can take in writing your code and designing data structures to optimize for code size, performance …
Development tools DSP cores
Optimizing software for your DSP application
Posted On September 10, 2019 Ariel Hershkovitz

Experienced embedded-systems programmers already know most of the tricks to optimize code to a target platform, but many of us …
Development tools DSP cores
The Banality of Bringup Evil
Posted On February 20, 2019 Ariel Hershkovitz

In the late stages of bringing up an embedded system, when nothing seems to work, paranoia drifts inevitably to imagined …
Development tools DSP cores
The Complexity of Hardware Debugging – Part #2
Posted On February 11, 2019 Ariel Hershkovitz

Introduction In my previous post (The Complexity of Hardware Debugging - Part 1) I described the complexity programmers face embedding their …
Development tools DSP cores
The Complexity of Hardware Debugging – Part #1
Posted On February 11, 2019 Ariel Hershkovitz

Introduction In our day-to-day lives, we don’t notice the complex silicon chips at the heart of our most-used devices – they …