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Ningbo CAS Integrated Circuit Design Center (NBICC) the branch of Institute of Computing Technology Chinese Academy of Science (CAS-ICT),is an organization established under the joint efforts of People's Government of Ningbo and CAS. NBICC is a leading provider of complete AVS and H.264 solutions. Supporting a wide range of network protocols, resolutions, codecs, bit rates and devices, NBICC is the company to offer video codec solutions that deliver industry leading video quality from mobile TV to HDTV and from software to hardware IP.
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CEVA has collaborated with NBICC to add China's Audio Video Coding Standard (AVS) to the portfolio of codecs available for CEVA's MM2000 programmable multimedia platform. The addition of AVS to CEVA's multimedia software offering for the Mobile-Media family will allow SoC designers to target emerging AVS-based applications with highly competitive products for the Chinese market.
AVS is China's national audio/video codec standard and offers a similarly efficient, cost-effective alternative to the industry's rival advanced standards such as H.264 and VC-1.
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