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The market for portable multimedia devices continues to proliferate
and evolve into new growth avenues. The phenomenal success of the
iPod and other audio players marks the landscape for the emerging
audio devices – smaller in form factor, larger in capacity (flash-based
or embedding a disk drive), slicker in design and more efficient
in power consumption.
This cost-sensitive market is fueled by state-of-the-art technologies
reducing die size and lowering BOM. The emerging “Video iPod” application,
also known as Portable Video Player, will likely be the natural
successor for the audio players. Allowing consumers to carry and
watch their favorite video and other media files on the go, as well
as download new content on demand, these devices combine large capacity
disks, small LCD screens, wireless connectivity and a user-friendly
OS. The requirement to support multiple media standards is inherent
for such devices, especially when content can be downloaded directly
from the web.
New digital still cameras and camcorders are hitting the market
on a monthly basis, with increased resolutions, smaller form factors,
enhanced picture quality and longer battery life. Manufacturers
are looking for existing platforms that can be leveraged for next
generation cameras and camcorders, reducing development costs and
associated risks.
CEVA’s portfolio of multimedia products is ideal for customers
wishing to develop such applications and achieve fastest time-to-market.
CEVA's portable multimedia solutions typically integrate DSP cores,
DSP subsystems and comprehensive Software Libraries that support
all industry Audio/Video and Imaging standards in a silicon proven
platform. Architected for ultra low-power, minimal memory requirements
and highest levels of resolution, the solution offers the industry’s
only complete programmable multimedia platform, benefiting licensees
with full flexibility and differentiation capabilities.
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